Scaling Mountains and Seas, Rhythming the Future | The International Incubator of the Shanghai Cooperation Organization’s Multifunctional Economic and Trade Platform Empowers the Third National Youth Games in Basketball, Volleyball, and Football

Posted by: Jinggu Release Date: 2026-10-17 10:42:56

On October 16, the press conference for the Third National Youth Games in the Three Ball Sports was held in Chongqing. The official theme song of the event, “A Beam of Light for Youth,” produced by the International Industrial Incubator of the Shanghai Cooperation Organization’s Multifunctional Economic and Trade Platform (Chongqing Xitou Group), along with the complete visual‑culture system for the games, were unveiled to the public. The main logo, the theme slogan “Leap Over Mountains and Seas, Rhythm of the Future,” the mascots “Panpan” and “Yunyun,” as well as the trophies, medals, and a series of cultural‑creative products, made their debut—using artistic expression to tell compelling stories of youth sports in the new era and injecting vibrant youthful energy into the nation’s efforts to build a strong sporting and cultural power.

This edition of the National Youth Games for the Three Major Ball Sports is co-hosted by the General Administration of Sport of China and the Ministry of Education, with the Chongqing Municipal People’s Government serving as the host. It is a national-level sporting event that implements General Secretary Xi Jinping’s important instructions on sports and education, strengthens the talent pool for football, basketball, and volleyball, and promotes the high-quality development of youth sports. The series of cultural achievements unveiled this time are rooted in the unique characteristics of youth athletics and Chongqing’s distinctive urban identity, seamlessly blending the spirit of youthful perseverance with the region’s mountainous charm, thereby providing a powerful platform for the dissemination of the Games’ cultural legacy.

The official theme song of this event, “A Beam of Light for Youth,” was penned by the renowned musician Liang Mang. With an uplifting and lively melody, it centers on the motif of “light,” embodying youthful dreams and the hope of striving forward—qualities that resonate with the core ethos of the three major ball sports: teamwork and a deep commitment to collective honor. The chorus, “Light is a radiant dream; on the field of the future, we dare to charge and forge ahead,” vividly captures the spirited determination of young athletes as they pursue their aspirations and fearlessly take on challenges. Chongqing’s young singers Zhu Xingjie and Liu Zhijia lead the vocal performance, joined by numerous young athlete representatives in a stirring choral rendition, infusing the song with the heartfelt passion these budding athletes have for sport. The theme‑song music video follows a narrative arc that moves from the individual to the collective, from training to the competition arena, capturing both the sweat‑soaked routines of daily practice and the electrifying moments of on‑field battle. Through its imagery, the video portrays the vibrant spirit of today’s youth—bold, resilient, and forging ahead with unwavering resolve.

As the international industrial incubator of the Shanghai Cooperation Organization’s Multifunctional Economic and Trade Platform, Xitou Group has leveraged its core strengths in resource integration and industry incubation to play a pivotal role in shaping the cultural content of this year’s Games, taking full responsibility for the planning and production of the official theme‑song music video. The work closely aligns with the event’s guiding ethos—“Climbing Mountains and Seas, Rhythming the Future”—paying tribute to the nation’s drive to build a sporting powerhouse through an exuberant, youthful melody. Supported by a comprehensive online dissemination network, it has been widely promoted to the public, both artistically capturing the spirited vitality of the third National Youth Games in the three major ball sports and vividly showcasing Chongqing’s urban identity. By vigorously championing the spirit of youth sports in the new era, the initiative employs an innovative model of cultural‑and‑sports integration to elevate the high‑quality cultural outreach of this national-level sporting event.

Since the Shanghai Cooperation Organization’s Multifunctional Economic and Trade Platform established itself in Chongqing, it has remained committed to upholding the “Shanghai Spirit,” actively cultivating innovative synergies among sports, cultural tourism, and international cultural exchanges. Using sporting events as a catalyst and culture as a connecting thread, the platform has explored new pathways for leveraging sport to enhance external engagement. By developing high‑quality national‑level sports and cultural content and hosting top‑tier international sporting events, it continues to build diverse bridges for people-to-people and cultural exchanges between China and other countries. In addition to providing robust support for this National Youth Games of the Three Ball Sports, the platform has deepened its roots in Chongqing and expanded its presence in the regional cultural and sports industries. Working in partnership with the People’s Government of Jiangjin District, Chongqing, it co‑organized the Shanghai Cooperation Organization Multifunctional Economic and Trade Platform Off‑Road Motorcycle Open. This event is the sole international‑level competition on the 2026 Chongqing Motorcycle Sports Super Series calendar, as well as the only city‑wide, internationally recognized professional motorcycle event scheduled for Chongqing in 2026, helping to forge a distinctive local brand for international sports exchange.

Looking ahead, the Platform International Incubator will fully leverage its core strengths in industry incubation, resource integration, and project development, continuing to focus on building a national‑level sports‑event culture and nurturing international sports‑exchange platforms. It will incubate and cultivate more high‑quality cultural and sporting products and event IPs that embody contemporary relevance, local identity, and global appeal, thereby injecting sustained industrial vitality and youthful energy into the efforts to build a strong nation in both sports and culture.