Recently, the Digital Cultural Industry Development Working Committee (Digital Cultural Working Committee) inspected and investigated the Wanzhou Ba People Cultural and Creative Industrial Park built by Chongqing Shengyao Cultural Media Co., Ltd. Gao Ziqing, deputy head of the Wanzhou District Government, and Xiang, secretary-general of the Digital Culture Working Committee, participated in the survey and held a discussion.

Gao Ziqing thanked the Shanghai Cooperation Organization National Multifunctional Economic and Trade Platform (hereinafter referred to as the "Shanghai Cooperation Economic and Trade Platform") and the Digital Culture Working Committee for their attention and support to the development of Wanzhou's cultural industry. She said that since the operation of the Cultural and Creative Industrial Park for a year, a lot of work has been done in inheriting, protecting and promoting intangible cultural heritage, and has effectively explored the integration and development of culture and products, culture and industry, and culture and market. It is worth summarizing and further improving. She pointed out that in order to achieve healthy and rapid development of the industrial park, it is necessary to focus on financial, human and resources, not sprinkle pepper noodles, but use them centrally to produce greater benefits, and let the cause and industry "double track" go hand in hand, so as to achieve a bumper harvest of both economic and social benefits, and explore a good way for development. She suggested that the park: the 1. should set up a good business model, take the road of unified operation and unified charging in the park; the 2. should improve product quality, expand the market relying on quality, and enhance economic benefits; the 3. should have core products, and when paying attention to scale, it should have "peak" products, and in-depth development of products with market demand and identification of Wanzhou, so that it can have influence in the country and the world; 4. must do a good job in quality control, resolutely strive for survival and development by quality, and remain invincible in market competition; 5. must pay attention to cultural characteristics, enter the park, and let people fully feel the characteristics of the Three Gorges intangible cultural heritage and Pakistani culture., To form a personalized label for the industrial park, and promote the upgrading of the park. She hopes that the Shanghai Cooperation Economic and Trade Platform and related working committees will introduce more high-quality industrial resources to Wanzhou, invest in Wanzhou, and help Wanzhou's economy develop with higher quality.

Xiang Ping said that the Yuhe Xiangba Cultural Industrial Park "has roots and souls, is a good place to find roots and study the Three Gorges culture and the Pakistani culture, and has important cultural value and educational significance. Under the overall guidance of the Shanghai Cooperation Economic and Trade Platform, the Digital Culture Working Committee adheres to the promotion of the "Shanghai Spirit", with industrial development and cultural and creative content as the core, and projects as the starting point, integrating the high-quality digital cultural industry enterprise resources of the Shanghai Cooperation Corporation, and serving the Shanghai Cooperation The integrated development of the new ecology and new forms of the national digital cultural industry. He suggested that the Digital Culture Working Committee can combine the strategic development plan of "one heart, four axes, one square, one water area, one path and one base" in the intangible cultural heritage block of Wanzhou Yuhe Lane, and give full play to the resource advantages of the working committee in the cultural industry chain to explore and build a unique "international research base" with Shanghai characteristics, so as to better spread the unique charm of China's Three Gorges culture and Pakistani culture to the outside world, Let Yuhe lane become a platform for international intangible cultural exchange, help Wanzhou to build a world-class research tourism destination.

Relevant persons in charge of Wanzhou District Government Office, District Culture and Tourism Committee and relevant persons in charge of Digital Culture Working Committee participated.

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Wanzhou Baren Cultural and Creative Industrial Park is located in Tianxian Lake Square, a 4A-level scenic spot in Wanzhou Binjiang Lake Belt. Chongqing Shengyao Cultural Media Group uses "intangible cultural heritage blocks" as its engine and the industrial park as its gathering place to drive the consumption of the urban cultural and tourism market, invest in the construction of a cultural and tourism product professional market integrating the research and development and sales of intangible cultural and creative products, intangible food sales, intangible cultural heritage research, intangible cultural heritage training and experience, antiques and artworks, cultural flea market, live delivery, etc.

At present, the first phase of the park project is accelerating. There are 26 antique and handicraft merchants, more than 40 intangible cultural heritage and cultural and creative products, more than 30 national, municipal, and district-level intangible cultural heritage inheritors, 100 cultural volunteers, More than 10 Wanzhou civil society organizations and cultural and art troupes have settled down, and more than 20 training programs and practical courses have been opened, including more than 10 intangible cultural heritage projects such as root carving, embroidery, clay sculpture, paper-cutting, straw weaving, etc., as well as training in calligraphy, dance, painting, etc., and Chongqing Three Gorges College, Chongqing Preschool Normal Junior College School, Chongqing Information Technology Vocational College, Wanzhou District University for the Elderly And other colleges and universities signed a cooperation agreement. In January 2024, the Cultural and Creative Park was awarded the "Wanzhou District Intangible Cultural Heritage Inheritance Comprehensive Experience Base" by the Wanzhou District Intangible Cultural Heritage Protection and Inheritance Center, and became a new "business card" of Wanzhou urban culture ".

(Digital Culture Industry Development Committee)